Rebranding isn’t just a makeover; it’s a transformative journey that empowers businesses to evolve and embrace their dynamic essence. Picture this: a business’s brand identity getting a refresh to align seamlessly with its evolving values, mission, and the very audience it aims to captivate. From breathing new life into logos to crafting compelling messaging, rebranding isn’t just about aesthetics; it’s about reviving marketing materials and giving web design a bold new narrative.
Brand Building Case Studies
Embracing Change: The Power of Rebranding
Branding Strategies
Rebranding isn’t changing for change’s sake; it’s about embracing change that propels businesses into their next exciting chapter. Once we meet with your business, we determine which branding strategies we recommend for your company—Brand Build, Brand Renovate, or Brand Refresh.
1
BRAND BUILDING
Brand building refers to the process of creating a new brand from scratch. It involves establishing the brand’s identity, values, positioning, messaging, visual elements (such as logo and design), and overall strategy. Brand building is often undertaken when a new company or product is introduced to the market, and the goal is to establish a strong and memorable presence.
2
BRAND RENOVATION
Brand renovation, also known as brand rebranding or brand overhaul, involves making significant changes to an existing brand’s identity and strategy. This can include updating the brand’s logo, visual elements, messaging, and overall positioning to adapt to changing market trends, consumer preferences, or business goals. Brand renovation aims to rejuvenate a brand’s image and enhance its relevance.
3
BRAND REFRESH
A brand refresh is a less dramatic approach compared to a complete rebranding. It involves making minor updates and adjustments to an existing brand’s elements, such as refining the logo, updating color schemes, tweaking messaging, and possibly making slight changes to the brand’s visual identity. The goal of a brand refresh is to modernize the brand’s look and feel while retaining its core essence and recognition.
BEFORE & AFTER
Client Case Studies At a Glance
Check out the world of transformation with our client case studies and see the before and after snapshots of our brand building, brand renovation, and brand refresh creative services. TruBrand turned dull to memorable, outdated to outstanding, and familiar to fresh. It’s more than a makeover – a visual symphony of brand evolution.
THRIVE FP
BRAND REFRESH
BRAND DEVELOPMENT & MARKETING SERVICES
Brand Purpose & Core Values • Design—Visual Branding (logos, color palette, website, communication collateral) • Website • Blog Management • Original Photography • Design of Investment Offering Logos, Investment Decks & Collateral • SEO & Digital Marketing • Ongoing Marketing Services, Web Maintenance, and Website Hosting Services
BEFORE
AFTER
THRIVE FP’S BRAND REFRESH
OPTIMUM GRIP
Brand Build
BRAND DEVELOPMENT & MARKETING SERVICES
Brand Story & Messaging • Design—Visual Branding (logo, color palette, website, collateral) • Product Packaging • E-commerce Website • Website • Testimonial Video Production • Social Media Styles
BEFORE
AFTER
OPTIMUM GRIP’S BRAND BUILD
MB Davis Group
Brand Refresh
BRAND DEVELOPMENT & MARKETING SERVICES
Brand Story, Purpose & Core Values • Design—Visual Branding (logo, color palette, website, communication collateral) • Website • Blog Management • Original Photography • eBook Lead Magnets and Automated Email Marketing • Video Brochure Mailer • Google Ads Campaigns • SEO & Digital Marketing • Ongoing Marketing Services, Web Maintenance, and Web Hosting Services
BEFORE
AFTER
CAPITAL SURGEONS GROUP
BRAND RENOVATION
BRAND DEVELOPMENT & MARKETING SERVICES
Brand Story (all components), Brand Messaging, Purpose & Core Values • Design—Visual Branding (logo, color palette, website) • Website • Design • Original Photography • SEO & Digital Marketing • Ongoing Marketing Services, Web Maintenance, and Website Hosting Services
WORLD SCAFFOLD, LLC
BRAND RENOVATION
BRAND DEVELOPMENT & MARKETING SERVICES
Brand Story, Brand Messaging • Design—Visual Branding (logo, color palette, website, collateral) • Website • Design and • Digital and Traditional Marketing Services • SEO & Digital Marketing • Ongoing Marketing Services, Web Maintenance, and Website Hosting Services
SOUTHWEST WOMEN’S ONCOLOGY
BRAND RENOVATION
BRAND DEVELOPMENT & MARKETING SERVICES
Brand Story (all components), Brand Messaging, Purpose & Core Values • Design—Visual Branding (logo, color palette, website, communication collateral) • Website • Design and Media Buys Advertising, Editorials • Original Photography • Testimonial Video Production • Produced Annual Warrior for Warrior Events • Press Releases • Digital and Traditional Marketing Services
BEFORE
AFTER
SOUTHWEST WOMEN’S ONCOLOGY’S BRAND RENOVATION
NEIGHBORLY CARE NETWORK
BRAND RENOVATION
BRAND DEVELOPMENT & MARKETING SERVICES
Brand Story (all components), Brand Messaging, Purpose & Core Values • Design—Visual Branding (color palette, look & feel of website) • Website Brand Story (all components), Brand Messaging, Purpose & Core Values • Design—Visual Branding (logo, color palette, website) • Website • Design • SEO & Digital Marketing • Ongoing Marketing Services, Web Maintenance, and Website Hosting Services
