Personal Branding Case Studies
Personal Brands Lead in Brand Power
There is immense power in people-focused brands. Thought leaders, change-makers, authors, entrepreneurs – all types of professionals and people – have come to TruBrand to build a Personal Brand online platform. We are turning their passions into a high-performing asset.
At TruBrand, we believe that the best marketing is P2P (person to person) because people care about doing business with the people they connect with on a human, emotional level. Everyone is a brand – see these case studies of individuals integrating life with passion and capitalizing on their brand power to have their Purpose seen and heard in today’s market.
LIZ G. BAILEY
Domestic Violence Prevention
& Survivor Advocate | Author | MA, CCC-SLP
PURPOSE: Empowering Women to Rise Up and Thrive
By profession, Liz has been a Speech-Language Pathologist for years, but her passion and Purpose of making a difference arose from her personal experience of going through domestic violence and not only getting through that experience but rising up like a phoenix inspired to help other women.
We took Liz through our proven step-by-step process to uncover the essence of her personal brand — the visual design/color palette/logo, the personal brand messaging that reflects her Purpose, and website design and development. We intentionally created her engaging color palette from the colors she was drawn to and made the tone and style of her voice visible online. Her personal brand design style is now being used throughout her social profiles and blog.
Liz is committed to being a voice for domestic violence prevention, awareness, and survivor support. This cause is personal to her — raising awareness and cultivating a community for survivors. Liz is an author and already has a successful podcast called The Pretty Truth.
We are honored to support Liz and her Purpose of sharing KNOWLEDGE, HEALING, and PEACE with women going through this type of challenge; all with the intention that they will rise up and thrive.
DAMON FINALDI
President | Leader Motivator | Adventurer
PURPOSE: Moving People to Success in Business & Life.
Damon Finaldi is the President of an IT communications business. As with any president of a company, Damon was extremely busy with his work at Telecloud. Our entire Discovery and meeting times were under four hours. After these sessions, our team was able to clarify his brand’s Purpose and messaging and visually create a personal brand website that highlights his drive for learning, leading, and adventure.
When someone searches his name, they will come to a website that shares who he is and what’s important to him. With the addition of each new blog article, Damon will curate content and messaging that aligns with his brand and desire to inspire and educate others. Building his personal brand asset will be a way to lead his business brand and pursue his desire to make a difference.
As someone who values hard work and a growth mindset, we wanted to make sure he had a space to build his voice as a mentor, including an open blog section and the availability for website scalability. On his own time, Damon writes blogs and book reviews to help guide and support others as they GROW, LEARN and LEAD.
The Digital “WHO” Era Opportunity
You are a brand; whether you are profiting from it as a business or not, your brand exists. To be successful in today’s digital world, you need to show up on Google and have a profile that speaks to who you are. Through personal branding, you have the power to curate your search results.
No longer do faceless brands run the world. The advent of the internet gave birth to Google and Social Media, and with it, people could now look into other people’s lives— who you are, what you believe in, what you stand for, and what you are offering to the world. Anyone can become internet famous, have significant influence, inspire others, create a positive impact in a local community or even the world. After taking the personal brand-building journey, they can turn their passion and expertise into revenue.
Are you a change-maker, a thought-leader, an upcoming author, a professional wanting to advance your career, a CEO, or a mom creating a positive impact for her child’s school? Whatever you do in the world, consider what your online personal profile is saying about you.
Many people want to have a high-profile personal brand but do not know where to start. That is where the TRU team comes in — our step-by-step process begins with a DISCOVER phase. Once your vision, Purpose, and unique offerings are clarified, our team BUILDS and ACTIVATES your brand and works with you on long-term GROWTH Strategies.
DISCOVER YOUR PURPOSE. BUILD YOUR PERSONAL BRAND. ACHIEVE GREATER SUCCESS.
Vincent Finaldi
Vice President | Podcaster | Blogger
PURPOSE: Empowering 2nd Generation Businesses to Thrive to Ensure that Their Legacy Lives On.
Vincent Finaldi is the Vice President of the 2nd generation family IT communications business. At this point in his career, he is inspired to make a difference and use his expertise to inspire others. He knows the complex dynamics and challenges of generational businesses and has practical business solutions through his own lessons learned. After launching his first two podcasts on YouTube, he came to us because he recognized that he had to have a personal brand that shared his passion, expertise, and Purpose to create more influence and a more significant impact on his target audience.
The TRU team helped him clarify his Purpose and Brand DNA. He submitted a few business photos of himself and some family photos. After our Discovery meetings, the TRU team did the rest — wrote all brand messaging and designed a highly custom website with the color palette that most inspired Vincent.
Turning his passion into an asset, we elevated Vincent’s online profile with a personal brand website, and his family business will now include People Brands to drive their Human-Centric Purpose-driven work.
Discover your Purpose. Build Your Brand. Achieve Greater.
Each person is unique — their brand must be authentic to them on every level, from design and color palette to every word written. From the creative side, we make sure that every pixel is perfect, every brand message is on-point, and every element speaks to the person’s Purpose. Our clients walk away transformed to see their Purpose and expertise express in the digital world, so perfectly true to them.
Certainty comes from knowing how who you are as a brand. Extraordinary personal brands arise from the clarity of vision and connecting your “Why”/Purpose to you as a campaignable asset. People come to us seeking personal branding and growth strategies. Once they go through the Personal Brand Building process, they walk forward with certainty, a clear direction, and are empowered to do their work in the world. To achieve greater success starts with the decision to go for it.
