IDENTIFY YOUR VISION, ASSET, AND PURPOSE
Our Business DNA curriculum is designed to give you everything you need to build your business brand blueprint for growth.
We teach you how to define your purpose-led vision for growth, identify the trends and patterns in your industry, the market gaps in your industry, and understand how to make strategic brand choices. We will also help you to identify your brand assets to create a profitable and sustainable business model and a higher valuation.
WHY CREATING YOUR BUSINESS DNA IS IMPORTANT
Most people build their business around products. Market leaders build their business around brand. Once we’ve identified your brand asset, there are three key areas we explore to design your DNA: your gap, your game, and your story. These give you the blueprint from which to build your business. When people recognize their true gap in the market it enables them to build bigger value in their business.
Definitions
Welcome
Brand vs Branding
Asset
Product
Channel
Sales
Embedded Learning
Chapter: Vision - Today, Tomorrow, Future
Topic 1
Topic 2
Topic 3
Topic 4
Chapter: Vision - Portfolio
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Topic 6
Chapter: Vision - Brand Choices
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5
Chapter: Vision - What You Are/Not/Could be
TOPIC 1
TOPIC 2
TOPIC 3
Chapter: GAP - Future Mapping
TOPIC 1
TOPIC 2
TOPIC 3
TOPIC 4
TOPIC 5
TOPIC 6
Gap - Your Big Game
TOPIC 1
TOPIC 2
TOPIC 3
Chapter: Who - 3 Personas
TOPIC 1
TOPIC 2
TOPIC 3
Chapter: Purpose - Purpose
TOPIC 1
TOPIC 2
TOPIC 3
TOPIC 4
Chapter: Purpose - What If?
TOPIC 1
TOPIC 2
TOPIC 3
TOPIC 4
Chapter: Purpose - Ladder System
TOPIC 1
TOPIC 2
TOPIC 3
TOPIC 4
Topic 5
Chapter: Asset
TOPIC 1
TOPIC 2
TOPIC 3
TOPIC 4
TOPIC 5
TOPIC 6
TOPIC 7
Chapter: Pitch
TOPIC 1
TOPIC 2
TOPIC 3
TOPIC 4
Schools Out
Final Quiz
Brand DNA
Overview Quiz
Brand DNA Online Course
Video Lessons by Linza Boyd
Guided Interactive Course
Facilitated by Victoria Marasco
About This Class
Brand DNA is split into 5 Chapters; Vision, Gap, Who, Purpose, Asset, and Pitch. Each Chapter is split into lessons and bite-size topics. The course teaches you how to identify your brand assets to create a higher valuation and how to build a profitable and sustainable business model around your purpose. To do this we will help you:
- Find your brand assets for growth
- Define your vision for growth
- Identify what is the number that you’re building your business value for scale
- Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
- Discover your industry gaps to be a market leader
- Identify the trends and patterns in your industry
- Understand how to make strategic brand choices
- Identify who you are talking to and who you need to talk to to achieve your growth
- Align your purpose with profit
- Define what you want to be known for
- Combine your commercial business with your purpose to build a self-sustaining business model
- Uncover your business core asset to become an asset-led growth company
- Outline what your business is today, tomorrow, and in the future.
