BRAND DNA CURRICULUM

IDENTIFY YOUR VISION, ASSET, AND PURPOSE

 

Our Business DNA curriculum is designed to give you everything you need to build your business brand blueprint for growth.

We teach you how to define your purpose-led vision for growth, identify the trends and patterns in your industry, the market gaps in your industry, and understand how to make strategic brand choices. We will also help you to identify your brand assets to create a profitable and sustainable business model and a higher valuation.

WHY CREATING YOUR BUSINESS DNA IS IMPORTANT

Most people build their business around products. Market leaders build their business around brand. Once we’ve identified your brand asset, there are three key areas we explore to design your DNA: your gap, your game, and your story. These give you the blueprint from which to build your business. When people recognize their true gap in the market it enables them to build bigger value in their business.

Definitions

Welcome

Brand vs Branding

Asset

Product

Channel

Sales

Embedded Learning

Chapter: Vision - Today, Tomorrow, Future

Topic 1

Topic 2

Topic 3

Topic 4

Chapter: Vision - Portfolio

Topic 1

Topic 2

Topic 3

Topic 4

Topic 5

Topic 6

Chapter: Vision - Brand Choices

Topic 1

Topic 2

Topic 3

Topic 4

Topic 5

Chapter: Vision - What You Are/Not/Could be

TOPIC 1

TOPIC 2

TOPIC 3

Chapter: GAP - Future Mapping

TOPIC 1

TOPIC 2

TOPIC 3

TOPIC 4

TOPIC 5

TOPIC 6

Gap - Your Big Game

TOPIC 1

TOPIC 2

TOPIC 3

Chapter: Who - 3 Personas

TOPIC 1

TOPIC 2

TOPIC 3

Chapter: Purpose - Purpose

TOPIC 1

TOPIC 2

TOPIC 3

TOPIC 4

Chapter: Purpose - What If?

TOPIC 1

TOPIC 2

TOPIC 3

TOPIC 4

Chapter: Purpose - Ladder System

TOPIC 1

TOPIC 2

TOPIC 3

TOPIC 4

Topic 5

Chapter: Asset

TOPIC 1

TOPIC 2

TOPIC 3

TOPIC 4

TOPIC 5

TOPIC 6

TOPIC 7

Chapter: Pitch

TOPIC 1

TOPIC 2

TOPIC 3

TOPIC 4

Schools Out

Final Quiz

Brand DNA
Overview Quiz

Brand DNA Online Course
Video Lessons by Linza Boyd
Guided Interactive Course
Facilitated by Victoria Marasco

About This Class

Brand DNA is split into 5 Chapters; Vision, Gap, Who, Purpose, Asset, and Pitch. Each Chapter is split into lessons and bite-size topics. The course teaches you how to identify your brand assets to create a higher valuation and how to build a profitable and sustainable business model around your purpose. To do this we will help you:

  • Find your brand assets for growth
  • Define your vision for growth
  • Identify what is the number that you’re building your business value for scale
  • Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
  • Discover your industry gaps to be a market leader
  • Identify the trends and patterns in your industry
  • Understand how to make strategic brand choices
  • Identify who you are talking to and who you need to talk to to achieve your growth
  • Align your purpose with profit
  • Define what you want to be known for
  • Combine your commercial business with your purpose to build a self-sustaining business model
  • Uncover your business core asset to become an asset-led growth company
  • Outline what your business is today, tomorrow, and in the future.

Self Directed
Video Course

To Be Determined

Guided Interactive
Online Course

Next Class TBD

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