Personal Brand Curriculum | TruBrand Marketing

PERSONAL BRAND COURSE

TURN YOUR PROFILE INTO AN ASSET

10 MODULE COURSE

Turn your profile into an asset is designed to support business owners and employer brands in building out their profiles and engaging with their community, to lead with the Human Voice of the organization through a recession and beyond.

By discovering each individual’s unique voice, you can expand your channel and networks for engaging with your audience and a wider audience of the organization, drawing on the authenticity of what is exceptional to you and your people and learning how to apply it. Allowing you to bring value to both the business and yourself, as you live the true Brand of YOU every day.

WHY CREATE A HIGH-PERFORMING PERSONAL BRAND ASSET

People Brands create the human face of an organization. We are now living the WHO Era which is all about the emotional connection with the customer. The modern consumer trusts people-led brands that are on purpose over organizations that tend to be faceless.

Businesses now need a way to lead with the human voice of the organization to create trust and customer loyalty. This allows consumers to emotionally connect with their business.

Welcome

Introduction

Google Yourself

What is Personal Brand?

What is Personal
Brand

Google Image
Search

Why Personal
Brand

Your Vision For Personal Brand

Your Vision

Why to Who

Future Mapping

Aspire to Be

The Fame Game

Google Game

Google Audit

The Audit

Brand Choices

Brand Choices (4)

Brand Choices (16)

Which Player Are You?

Striker, Midfield,
Defense

Brand, People,
Purpose

Cheating Your Micro Voice

Creating Your
Micro Voice

Check On Striker,
Midfield, Defense

Create Your Micro
Voice

Design Your Two
Words

Brand on a Page

Linzi Brand Page

The Plan: Push to Pull

From Push to Pull

Building Your
Profile as an Asset

Google It

Go-To-Market

B.P.A.S.V

Speak, Look, Be,
Live, Share

How to Launch Your Brand Power

B.P.A.S.V

Speak, Look, Be,
Live, Share

Personal Brand Online Course

Video Lessons by Linza Boyd

Guided Interactive Course

Facilitated by:
Linzi Boyd & Victoria Marasco

About This Course

Our Personal Brand curriculum gives you everything you need to discover and build your personal brand profile and turn it into an asset.

Personal Brand is split into multiple lessons. The course is designed to teach you about the Who Era and the currency of the new celebrity; influencers, networks, and world leaders. The course teaches you how to turn your profile into an asset, understand the metrics for measuring your success and identify the scale and reach of your fame. to do this we will help you;