SOCIAL MEDIA

Your business needs to be using at least one social media platform, if not several. The vast majority of consumers are active on social media, many spending hours every day browsing their feeds. You want your business to be marketing where your customers spend their time. Even if your customers are not active on social media, up-to-date profiles help legitimize your business and provide better ranking on search engines.

Find out what social media platforms your target customers use most frequently. You want to create a consistent social media presence where your customers are most likely to see your content and engage with you. Many businesses prioritize Facebook and Instagram, but your social media strategy should be tailored to the interests and behaviors of your target audience.

Consistency is key in social media. You want to create content that engages your audience and drives them to take the actions you want them to take. However, what’s most important is having the capacity to produce that content on a consistent basis. Video content may be ideal for your industry, but If it’s difficult for you to create videos, you should develop a different plan. When you first create your social media platforms, experiment with different types of content (images, videos, links, etc.) to find what your customers find most valuable.

Social media has become the most important platform for marketing and advertising, but it’s something few business owners know enough about to be effective using. Agencies have social media specialists who can quickly learn your unique branding and selling points to create engaging, relevant content for your customers. An agency also has the tools and training to identify social media opportunities to grow your brand and digital authority.