We began by taking a deep dive into Optimum Grip’s purpose and the interests of its target audience. Product testing told us what people saw as the standout benefits of the product compared to its alternatives.
After our Discovery meetings, the TRU Branding Team walked away knowing who the target athletic audience was and what design style and visual branding would appeal to them. We went with bold, energetic colors and aspirational, modern, gritty imagery that transported males and females into the workout gyms.
The eCommerce business needed the online store — product, shopping cart, check-out functionality, and marketing automation through Infusionsoft.
As part of the strategy to launch this new fitness product was to have how-to videos for usage, and our videography team also shot and produced several product videos and a testimonial video, using an influential fitness trainer as a brand advocate.
Our branding team took an ordinary photo of two rubber pads and turned them into an extraordinary brand.