Client

World Scaffold

World Scaffold is an industry-leading provider of industrial scaffolding, insulation, and other specialty service solutions for turnarounds, capital projects, and routine maintenance.

When World Scaffold came to TruBrand, it serviced six states across the southeastern USA. After we launched their rebranded company and website, they expanded their service locations to nine states.

Client

World Scaffold

World Scaffold is an industry-leading provider of industrial scaffolding, insulation, and other specialty service solutions for turnarounds, capital projects, and routine maintenance.

When World Scaffold came to TruBrand, it serviced six states across the southeastern USA. After we launched their rebranded company and website, they expanded their service locations to nine states.

Challenge

World Scaffold partners with Layher Scaffolding USA, a global company that manufactures top-quality, high-precision scaffolding systems. Even though World Scaffold was an industry expert who had achieved high success in the past 40+ years, they wanted to take their business to the next level. At the initial marketing consultation with TruBrand, it was clear that they required a Brand Renovation, revamping everything from the ground up.

In their years of business, they have yet to invest in developing a strong brand. Like many other companies, business owners are busy doing what they do—going after short-term sales to make money. Their eye is not on investing in building a brand to gain long-term sales, customer engagement, and brand loyalty.

Challenge

BEFORE

PREVIOUS WEBSITE

World Scaffold had no branding, with no identifiable visual branding (logo, color palette, or memorable design). Their website lacked powerful industry imagery; the content only listed products and services but did not provide what matters to their potential customers—their benefits and engaging content.

After our Brand Renovation creative efforts, the new brand needed to elicit a get-it-in-a-glance experience for the website visitor and promote the feeling of credibility, professionalism, and trust in World Scaffold’s capabilities so that they could quickly close larger industrial projects deals.

PREVIOUS WEBSITE

AFTER

STRATEGY

World Scaffold, in partnership with Layher Scaffolding, produced a winnable combination for any commercial construction or industrial scaffolding project. But World Scaffold was not leveraging the fact that they use the best scaffolding product manufactured by Layher or that Layher provides custom, optimized scaffold design/engineering through their partnership.

World Scaffold builds fortresses of robust scaffold systems for commercial construction projects and behemoth industrial plants to have their shutdown maintenance performed. Our branding team determined that their brand needed to reek of boldness and strength: credibility and professionalism.

The newly designed color palette (bright orange/charcoal) and usage of color in their website, logo design, and marketing collateral are bold, strong, vibrant, and memorable. We leveraged the brand cache of their global partner by using imagery of the scaffolding products and projects.

Our Discovery session with their team allowed us to create brand messaging about who they are and why customers should choose them. Now, whatever page of the new website visitors are browsing, they instantly get that World Scaffold delivers only the best for their customers, is committed to safety, quality, and performance, and provides solutions for job site success.

Visit World Scaffold Website

Results

Since the rebranded company and website went live in May of 2023, they expanded their services to three more states in the southeast.

Our experience with our clients, after taking their business through a brand renovation, and bringing its true brand to life, is that it creates a huge positive shift for everyone; the business owner, management, employees, and customers.

We look forward to the continued expansion of success for World Scaffold and are with them every step of the way, managing their marketing while they do what they do best.

Results

Since the rebranded company and website went live in May of 2023, they expanded their services to three more states in the southeast.

We look forward to the continued expansion of success for World Scaffold and are with them every step of the way, managing their marketing while they do what they do best.