World Scaffold, in partnership with Layher Scaffolding, produced a winnable combination for any commercial construction or industrial scaffolding project. But World Scaffold was not leveraging the fact that they use the best scaffolding product manufactured by Layher or that Layher provides custom, optimized scaffold design/engineering through their partnership.
World Scaffold builds fortresses of robust scaffold systems for commercial construction projects and behemoth industrial plants to have their shutdown maintenance performed. Our branding team determined that their brand needed to reek of boldness and strength: credibility and professionalism.
The newly designed color palette (bright orange/charcoal) and usage of color in their website, logo design, and marketing collateral are bold, strong, vibrant, and memorable. We leveraged the brand cache of their global partner by using imagery of the scaffolding products and projects.
Our Discovery session with their team allowed us to create brand messaging about who they are and why customers should choose them. Now, whatever page of the new website visitors are browsing, they instantly get that World Scaffold delivers only the best for their customers, is committed to safety, quality, and performance, and provides solutions for job site success.