Our discovery with the founders crystalized the core values, mission, and purpose that were true to their vision for the company. The new name Thrive, FP, arose from the founder with the FP standing for “for-purpose, for-profit” since the company is built on creating a higher return on investment while positively impacting its apartment communities — a win-win scenario where all stakeholders thrive.
While the founders had this admirable vision and purpose, our job was to renovate the brand from a branding perspective and develop their logo, all public-facing collateral, and website. Part of our work included merging the two separate companies into one brand. The visual branding for the newly named company consists of a “thriving” color palette and a refined, modern look and feel. Since their primary target audience is high-level real estate investors, their website design choices needed to reflect a dedication to delivering high returns on investment and showcasing their investment options while also featuring the values that set them apart from other real estate investment firms. All photography for their website was original photography of the founders and their team because they are branded as a relation-based investment firm, and making that personal connection from the first touchpoint is essential. TruBrand has shot all original photography since 2014, where we have also highlighted their unique workplace that is gorgeously surrounded by a thriving nature.