Client

Capital Surgeons Group

Capital Surgeons Group, comprised of private practice, group practice, and specialized medical professionals in general and bariatric surgery, has been a cornerstone in providing comprehensive surgical care to Austin and Central Texas. Our legacy spans over thirty years, serving communities in Travis, Williamson, and Hays Counties.

From elective referrals for both general and bariatric surgeries to emergency surgical interventions, they handle a spectrum of medical needs. Patients choose us from Austin, Kyle, Lakeway, Leander, and San Marcos, drawn by our esteemed reputation. Beyond their recognized expertise, successful outcomes, and surgical proficiency, they are distinguished for their compassionate care and holistic medical treatments.

For more than three decades, our approach has been akin to treating patients as family. This enduring commitment has garnered the trust and respect of thousands of patients and earned recognition within the broader medical community.

CLIENT TESTIMONIAL

Client

Capital Surgeons Group

Challenge

When two partners (surgeons) from Capital Surgeons Group approached TruBrand, they were acutely aware of the evolving landscape since the inception of their medical group three decades ago. With their team of surgeons expanding to twelve, they found themselves navigating a highly competitive market in the Austin metropolitan area. The proliferation of general and bariatric surgeons had significantly increased.

Challenge

BEFORE

PREVIOUS WEBSITE

Compounding the challenge was their outdated website, featuring a non-engaging visual design.

Instead of conveying the individuals behind the profession to have the patient connect to who they are, the doctor bios merely presented medical backgrounds with minimal personal insights, such as them liking bike riding or travel.

The entire website lacked messaging that directly resonated with potential patients, creating a gap in effective communication.

PREVIOUS WEBSITE

Compounding the challenge was their outdated website, featuring a non-engaging visual design.

The entire website lacked messaging that directly resonated with potential patients, creating a gap in effective communication.

AFTER

FINDING AND ELEVATING PURPOSE

TruBrand collaborated with each of the doctors, leading them through a comprehensive Brand Discovery process. By posing relevant questions, we delved into the deeper purpose behind their commitment to their profession. Unlike many medical practices that may overlook exploring the higher purpose behind their work, we aimed to uncover the intrinsic motivation driving Capital Surgeons Group.

The result was the crystallization of their purpose: “MOVING YOU FORWARD TO HEALTH.” This brand messaging, emphasizing the tangible benefits for patients, is poised to resonate strongly with potential individuals seeking medical care. We believe this purpose-driven approach is highly effective and important for prospective patients.

FINDING AND ELEVATING PURPOSE

STRATEGY

Following the Discovery process with the medical team, our creative team delved into the individual contributions of each doctor to identify the foundational branding elements that encapsulate the entire medical practice. This encompassed all aspects of the Brand Foundation and Brand Story, including Core Values, Positioning, Mission, Patient Benefits, and their Purpose. The content on the website was meticulously crafted to breathe life into their branding, transforming it into meaningful messages tailored for potential patients. Each section on every website page was an opportunity to connect with their target audience effectively.

Our branding strategy also included developing and enhancing each physician’s profile by expanding their bio pages to incorporate quotes, highlighting what holds utmost significance for each doctor, and underscoring their dedication to the medical profession. Acknowledging the crucial role of emotional connection between patients and doctors, our approach aimed to communicate that these healthcare professionals are not only experts but also guides for patients in overcoming health challenges. The expansion of these physician bio pages emerged as a vital component seamlessly integrated into the website.

In stark contrast to the mass-produced templates used by many medical practice agencies that merely update colors and designs, Capital Surgeons Group’s branding transcends visual aesthetics. It is uniquely customized on every level.

TruBrand successfully revitalized the outdated and non-engaging website, completing a comprehensive brand renovation.

TruBrand continues to enhance its reach and visibility by implementing top-notch SEO practices in tandem with the redesign and rebranding.

Visit Capital Surgeons Group Website

Client Testimonial

“TruBrand transformed Capital Surgeons Group’s online presence, crafting a beautiful, SEO-optimized website that resonates with patients by delving into the group’s philosophy and humanizing their brand through compelling bio pages and a refreshed identity, beyond just aesthetics. The result: increased traffic and positive feedback, proving TruBrand’s comprehensive approach goes beyond the technical.”

Dr. Erik Lough / Partner – Capital Surgeons Group

Results

Our website launched in July 2023, and within the initial months of its launch, we observed a notable uptick in organic search rankings and conversions. Visitor engagement has also shown a positive trend, indicating a growing interest in the content.

We are enthusiastic about the ongoing collaboration with Capital Surgeons Group in the upcoming year and remain committed to elevating their brand to new heights.

Results

We are enthusiastic about the ongoing collaboration with Capital Surgeons Group in the upcoming year and remain committed to elevating their brand to new heights.