CLIENT
Darla Marasco is the Founder and Executive Producer of Marasco Media. Being in the entertainment industry, Darla knows the power of personal branding and how it can elevate perspectives. Her Purpose is “Shining a light on meaningful stories to uplift and entertain humanity.” She has forged partnerships with other producers, works to be a champion for creatives (writers, film editors), and is a go-to producer for content providers like Netflix, Amazon, etc.
WHAT WE CREATED
People want to know WHO is behind a business and WHAT is their Purpose. For executive producer Darla Marasco, personal branding is a way to lead Marasco Media with a personal touch. She wanted to establish a personal brand to form real connections because relationship building is person to person, not a business to a person. The TRU team took Darla through Personal Brand Discovery sessions to uncover the personal brand DNA. Seeing that Darla is futurist savvy and knowledgeable of the people brand trends, adding a “face” to the Marasco Media brand and leading with the personal brand was just part of who she is — a relationship builder. We worked closely with Darla to create personal branding that aligned with who she is, as an individual and executive producer. Visual branding, content development, design, and development of the Darla Marasco brand was a collaborative effort with our client’s vision, and her input was utilized every step of the way because personal brands must be authentic to the person. Finally, our team activated her brand on all of her social media account profiles and designed several social post styles for brand consistency.
We look forward to being on the journey with this Darla and assisting her as a virtual, on-demand growth and marketing team.
SERVICES INCLUDED
- Personal Brand Discovery
- Personal Brand Online Profile Development
- Website Design & Development
- Social Media Branding
- Copywriting
- Ongoing Profile Management
