What is Pay-per-click (PPC) advertising? Pay-per-click (PPC) advertising is a type of online advertising where businesses pay a fee each time one of their ads is clicked. PPC ads are…
What are local SEO business listings? Local SEO business listings are online profiles of your business that show up on search engine results pages (SERPs) when people search for businesses…
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO) Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of features that can help businesses track their ROI. One of these features is…
Stop us if you’ve heard this one before, but we think 360° Marketing can be a little bit like romance for a brand. Stolen glances across a smoky French cafe,…
Did this cute kitten grab your attention? First impressions matter. Your website is no different. It doesn't take long for a visitor to make a judgement on the value of…
SERP stands for Search Engine Results Page, which refers to the page that appears when you type your query into the Google search bar and press “Enter.” At the top…
SEO can be a beast to tackle, especially when you have a million other priorities. However, there is value in taking time to improve SEO for your website. Making a…
SEO is an important marketing aspect of every website, and every page on your website has its own SEO attributes. One of these many attributes is how your page appears…
We’ve all been there – missed calls with potential clients, a lead that got away from a lack of follow up, hours spent scheduling a meeting that never happens –…
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