Search Engine Optimization (SEO): What It Is and Why It Matters WHAT IS SEARCH ENGINE OPTIMIZATION (SEO) Search engine optimization (SEO) is the process of improving the quality and quantity...
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The Power of GA4 and Google Tag Manager for ROI Tracking Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of features that...
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Stop us if you’ve heard this one before, but we think 360° Marketing can be a little bit like romance for a brand. Stolen glances across a smoky French cafe,…
Did this cute kitten grab your attention? First impressions matter. Your website is no different. It doesn't take long for a visitor to make a judgement on the value of...
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SERP stands for Search Engine Results Page, which refers to the page that appears when you type your query into the Google search bar and press “Enter.” At the top…
SEO can be a beast to tackle, especially when you have a million other priorities. However, there is value in taking time to improve SEO for your website. Making a…
SEO is an important marketing aspect of every website, and every page on your website has its own SEO attributes. One of these many attributes is how your page appears…
We’ve all been there – missed calls with potential clients, a lead that got away from a lack of follow up, hours spent scheduling a meeting that never happens –...
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It’s pretty common to be exploring a website, click a link, and then find yourself with a 404 Error message instead of the content you expected. Encountering this message can…
You might be asking yourself: why should I keep a company blog? What benefits does it have? Maintaining a company blog can have an immense return on investment because it…
