CLIENT
World Millwork Alliance (WMA)
WMA is an international assocation with 3,000+ members in the millwork industry. TruBrand created a new brand for WMA (previously AMD) including a new logo design and color scheme, implementing the new brand look and feel throughout the website design. The challenge with the new WMA website was to transfer and update 3,000+ member records into a new membership database, and build a publicly available website in conjunction with a private, members-only website branded the “Membership Portal.” The Membership Portal features “login” functionality and an editable profile for each WMA member.
This website received the 2015 Silver Davey Award (Award of Distinction for Website Development).
Visit Website: www.WorldMillworkAlliance.com
WEBSITE FEATURES
- Mobile-Responsive technology for automatic re-sizing and formatting for optimal viewing on phones and tablets.
- Content Management System (CMS) for ongoing updates to website text, videos and images.
- 2 Online Blogs with multiple content categories. 1 “Public” blog featuring the latest industry news for non-WMA members, and a “Members-Only” blog featuring articles available by logging into the WMA membership database only.
- Optimized for online search using industry keywords and other SEO tactics.
SERVICES INCLUDED
- Brand Development & Logo Design
- Website Design & Development
- Website Hosting & Maintenance
- Search Engine Optimization
- Website Analytics & Tracking
- Content Marketing
- Copywriting
- Photo Retouch
- Video Customization
- World Millwork Alliance