CLIENT
Chef Dr. Mike is the world’s leading expert on Culinary Medicine. As a board-certified cardiologist, a professional chef, and a professor of Culinary Medicine at the University of Montana, Chef Dr. Mike has led this innovative field of study for years. Having published several books and appeared on numerous TV and radio programs, Chef Dr. Mike was looking to take his brand to the next level and increase his reach.
WHAT WE CREATED
A personal brand like Chef Dr. Mike’s requires well-planned, frequent contact with followers. The best way to accomplish this is by launching a website that represents his brand and filling it with an engaging collection of Chef Dr. Mike’s great content. The homepage includes elements of his brand story front and center — his purpose as the Voice of Culinary Medicine as well as a quick glance at who Michael Fenster, MD is and the level of his accomplishments. Our social media strategy includes a highly diversified category approach that shares the plethora of content generated by Dr. Fenster. Everything from his expert medical information as an Interventional Cardiologist to his educational posts about Culinary Medicine as a University Professor to his beautifully photographed and delicious recipes are shared across multiple platforms. Promotions of enlightening ebooks, as well as monthly webinars, serve as Awareness products that drive traffic, engagement, and link clicks. We incorporated the brand look and feel developed during our Brand Refresh into all touchpoints, both traditional and online, to encourage a more consistent digital presence and build brand value.
Visit Website: www.chefdrmike.com
SERVICES INCLUDED
- Personal Brand Developed
- Brand Story & Visual Branding
- Website Design & Development
- Social Media
- Lead Generation
- Social Media Advertising
