While some people have built their business model solely around a book or books published, we focused on building the Chef Dr. Mike brand. He needed to be seen and experienced as an Authority to own the title of “The Voice of Culinary Medicine.”
Our Purpose and Brand Discovery sessions clarified his foundational brand choices and provided guardrails for developing his entire brand story, messaging, and visual branding. We helped him solidify his Purpose, positioning in his industry, and establishing consistent brand messaging and design across all marketing touchpoints. To meet his audience with engaging, relevant content, we launched a website that represents his brand and provides Chef Dr. Mike with a heightened online presence, promoting online courses in Culinary Medicine. Our social media strategy includes a highly diversified category approach that shares the plethora of content generated for and by Dr. Fenster.
Every creative decision furthered that intentional focus to grow his business and worldwide influence as a trusted, credible source. After the foundational online platforms and his automated marketing, CRM was in place; our strategy focused on leveraging both owned media and social channels to keep him top-of-mind for his audience and expand his influence and reach. As an influential leader, other brands would seek Chef Dr. Mike out for his knowledge and the brand association and credibility he brings to them, further elevating his reach and the value he commands in the market.
