CLIENT
The Crossover is a new sports and entertainment complex in Cedar Park, Texas, complete with multiple ice rinks, soccer fields, restaurants, gyms, and entertainment amenities. As a massive new attraction for the city of Cedar Park, The Crossover needed a Brand Building package that would center the company’s branding efforts and excite residents across the Austin area, drawing visitors of all ages and interests.
WHAT WE CREATED
TruBrand Marketing met often with the project developers to begin the process of Brand Building for the overall complex before all of the tenants had been chosen. The Crossover complex would be home to many businesses, which created a need for a collective brand in order to curate a perfect second home for sports lovers and their families.
Our team performed Brand Building that included visual branding guidelines and messaging frameworks to appeal to a variety of potential visitors. We utilized the sports enthusiast perspective of the complex’s developers to craft a meaningful brand story to connect with people from all walks of life.
From data-backed customer analysis to innovative graphic design, we helped bring the vision for The Crossover to life as the complex itself completed construction.
SERVICES INCLUDED
- Brand Building
- Brand Story Development
- Visual Branding
- Logo Design
- Art Direction
- Copywriting
