Client

World Scaffold

World Scaffold is an industry-leading provider of industrial scaffolding, insulation, and other specialty service solutions for turnarounds, capital projects, and routine maintenance.

When World Scaffold came to TruBrand, it serviced six states across the southeastern USA. After we launched their rebranded company and website, they expanded their service locations to nine states.

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Client

World Scaffold

World Scaffold is an industry-leading provider of industrial scaffolding, insulation, and other specialty service solutions for turnarounds, capital projects, and routine maintenance.

When World Scaffold came to TruBrand, it serviced six states across the southeastern USA. After we launched their rebranded company and website, they expanded their service locations to nine states.

Client: World Scaffold - Before and After

Challenge

Even though World Scaffold was an industry expert who had achieved high success in the past 40+ years, they wanted to take their business to the next level. At the initial marketing consultation with TruBrand, it was clear that they required a Brand Renovation, revamping everything from the ground up.

Outdated branding that didn’t reflect the company’s expertise and innovation
Difficulty in securing high-value industrial contracts
Employee engagement and company culture misaligned with brand identity

In their years of business, they have yet to invest in developing a strong brand. Like many other companies, business owners are busy doing what they do—going after short-term sales to make money. Their eye is not on investing in building a brand to gain long-term sales, customer engagement, and brand loyalty.

Challenge

Outdated branding that didn’t reflect the company’s expertise and innovation
Difficulty in securing high-value industrial contracts
Employee engagement and company culture misaligned with brand identity

BEFORE

PREVIOUS WEBSITE

Lack of Branding: No identifiable visual brand identity (logo, color palette, or memorable design).
Weak Imagery: Website lacked impactful industry visuals.
Product-Focused Content: Content primarily listed products and services, neglecting customer benefits.
Missed Opportunity for Engagement: Failed to provide engaging content that resonated with potential customers.

Brand Renovation Goals:

Create a “Get-it-in-a-Glance” Experience: Design a website that quickly conveys key information.
Build Credibility and Trust: Establish World Scaffold as a reliable and professional partner.
Facilitate Larger Deals: Enhance the website’s ability to support closing significant industrial projects.

PREVIOUS WEBSITE

World Scaffold had no branding, with no identifiable visual branding (logo, color palette, or memorable design). Their website lacked powerful industry imagery; the content only listed products and services but did not provide what matters to their potential customers—their benefits and engaging content.

After our Brand Renovation creative efforts, the new brand needed to elicit a get-it-in-a-glance experience for the website visitor and promote the feeling of credibility, professionalism, and trust in World Scaffold’s capabilities so that they could quickly close larger industrial projects deals.

AFTER

STRATEGIC APPROACH

BOLD BRANDING FOR MARKET LEADERSHIP

World Scaffold, in partnership with Layher Scaffolding, had a winning combination for commercial and industrial scaffolding projects but wasn’t fully leveraging its competitive advantage. Despite using the industry’s best scaffolding system and benefiting from Layher’s custom engineering solutions, this key differentiator was not reflected in their brand presence.

Recognizing the need for a bold and commanding identity, our branding team redefined World Scaffold’s positioning to exude strength, credibility, and professionalism. The rebranding strategy included a striking new color palette—bright orange and charcoal—creating a visual identity that is strong, vibrant, and instantly memorable across their website, logo, and marketing collateral. By showcasing Layher’s scaffolding products and major projects, we reinforced the company’s connection to a globally trusted brand.

Through a collaborative Discovery session, we crafted messaging that clearly communicates World Scaffold’s unwavering commitment to quality, safety, and performance. Now, no matter what page visitors land on, they immediately recognize that World Scaffold delivers only the best, ensuring job site success with superior solutions. This rebrand transformed their market presence, turning an already capable company into an unmistakable industry leader.

We executed a comprehensive rebranding strategy that included:

Brand Identity Overhaul: Created a modern, professional brand that clearly communicated the company’s value proposition.
Messaging and Positioning: Defined a strong brand voice that resonated with industry leaders and prospective clients.
Digital Transformation: Redesigned the website and marketing materials to enhance credibility and engagement.
Internal Brand Alignment: Integrated branding into company culture, ensuring employees embodied the new brand vision.

Visit World Scaffold Website

Results

This transformation demonstrates the power of strategic branding in driving tangible business growth. By aligning visual identity, messaging, and company culture, our client achieved market differentiation and unlocked new levels of success.

Doubled Revenue in 18 Months: The strategic rebrand directly contributed to substantial business growth, doubling revenue within a year and a half.
Awarded Large Industrial Projects: The enhanced brand positioning led to securing high-profile contracts that had previously been out of reach.
Employee Engagement Shift: With a stronger, more inspiring brand identity, employee morale and alignment with company values significantly improved, leading to higher productivity and retention.
Geoexpansion: Since the rebranded company and website went live in May 2023, they expanded their services to three more states in the Southeast.

Results

The strategic rebranding initiative delivered significant outcomes, driving both business growth and organizational transformation. From revenue growth to expanded market reach, the following key results demonstrate the impact of the rebrand on the company’s success.

Doubled Revenue in 18 Months: The strategic rebrand directly contributed to substantial business growth, doubling revenue within a year and a half.
Awarded Large Industrial Projects: The enhanced brand positioning led to securing high-profile contracts that had previously been out of reach.
Employee Engagement Shift: With a stronger, more inspiring brand identity, employee morale and alignment with company values significantly improved, leading to higher productivity and retention.
Geoexpansion: Since the rebranded company and website went live in May 2023, they expanded their services to three more states in the Southeast.

Client Testimonial

“Our partnership with Victoria and True Brand has been incredible. Since we started working together in 2023, we’ve doubled our revenue by the end of 2024. The rebranding, including our new website, logo, brochures, and messaging, has received amazing feedback. True Brand’s attention to detail and commitment to helping our team has been invaluable. If you’re looking for a marketing team or website design services, I highly recommend True Brand. It’s been a fantastic experience working with them.”

Scott Duke, Vice President – World Scaffold