For our website design and development team, launching this mobile-responsive website and integrated association management software was an enormous milestone for this account, and we celebrated with endless high-fives and an abundance of red and white wine. This milestone came at the end of a highly successful rebranding campaign. The new World Millwork Alliance website allows thousands of WMA members to log in and have access to a members-only Membership Portal, while the front-end website allows access to everyone. We specifically wrote the content to speak to the target audience of millwork professionals with the goal of them learning more about the association, seeing its high-value benefits, and prompting them to join WMA.
We provided one integrated solution for managing members, events, communications, and automating workflows for the necessary back-end association’s administrative tasks. Members can connect with other members and promote their own business on both the website and private membership portal.
It’s an exciting, robust, interactive website with many features for members including networking capabilities, individual member and company profile pages, product photo galleries, committee forums, news central pages, and important links and resources page sharing the latest millwork trends and reports. Our content marketing strategies and website were built to promote this association as being the millwork industry resource.
