Hands On is a clinic that provides physical therapy, occupational therapy and advanced massage therapy. Today, we are proud to launch their new website, new name, and revitalized brand.
Our team just completed a re-branding and website development projects campaign for Hands On, renaming the company, designing a new logo and brand colors, and designed, developed, and launched a new mobile-responsive website incorporating the new brand.
Hands On (previously “Hands On Physical Therapy”) came to TruBrand Marketing to solve a marketing problem. They originally consisted of two different business offering different services, each with their own business model – a physical therapy clinic, which was mostly paid through insurance, and an advanced massage therapy clinic, which was cash-based. Each business had its own branding, website, and company name. The client came to us with two different websites and wanted to rebrand both services under one company name. Having the two company names and websites was not only confusing to current and potential clients, but it was also troublesome for our client’s administrative tasks.
We changed the company name to “Hands On,” developing a new logo and look and feel for the brand, to be applied to their new website.
The new Hands On website incorporates the new brand style along with better technology and functionality. We developed the new website in a Content Management System so the client could add or change content, since they write many alternative health articles. We provided the Hands On staff with logins and instructions for uploading and accessing content so they could remain self-sufficient moving forward. As part of the re-branding efforts, all communication and marketing collateral were redesigned and printed.
