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Co-Branded Website for Employee Benefits Company Goes Live!

By September 19, 2013July 26th, 2021TruBrand Marketing News
Co-Branded Website for Employee Benefits Company Goes Live

Foundation Strategies Responsive Website

Foundation Strategies is an employee benefits brokerage and consulting firm and long term client of TruBrand Marketing. We have just completed a co-branding campaign and launched a new website for FSI.

In 2013 FSI partnered with United Benefit Advisors, a community of more than 140 of the most successful and trusted independent employee benefits advisory firms in North America and Europe. This affiliation gave FSI access to an extremely powerful database, or UBA intranet, of employee benefits resources and tools called the Wisdom Network. FSI awarded us the opportunity to co-brand their company with UBA and develop a new website that implemented the new co-brand style.

We developed the new FSI website in a Content Management System so the client could add fresh content, share and utilize new materials from UBA as soon as they were available. We also developed the website using mobile responsive software so users could easily interact with the website on mobile phones and tablets. We increased the user engagement on the new site by uploading videos and linking to informative PDFs and other resources from the UBA Wisdom Network. 

We received stellar recognition from UBA as creating one of the best co-branded websites they had seen to date. UBA Chief Marketing Officer Bill Olsen had this to say:

“This is one of, if not “the” best integration of your assets and the benefits you deliver to clients through your UBA affiliation. The site is very well organized, engaging and creates an image of authority, credibility, and expertise. Other partners who often struggle with how to effectively leverage all the resources to create a single voice yet retain your local brand could learn from your example.”