fbpx Skip to main content

Branding Campaign Launches for “SmartChoice” Medical Tourism Benefit

By June 1, 2013July 26th, 2021TruBrand Marketing News
Branding Campaign Launches for SmartChoice

TruBrand Marketing has just completed a branding and marketing project for the B2B product offering of SmartCare Worldwide.  We named the new medical tourism healthcare benefit product SmartChoice and implemented the company’s brand style throughout the campaign.  SmartChoice is a healthcare benefit that U.S. employers can add to their healthcare plans at any time, with no added cost to the employer and the potential to cut back on healthcare costs.

The marketing campaign developed for our long-time client, SmartCare Worldwide, consisted of a branded 4-minute SmartChoice video, a SmartChoice educational email targeting eligible employers, designed and printed SmartChoice direct mailer (postcards), an employer-focused SmartChoice interactive PDF and brochure, and a follow-up video email.