In partnership with Austin Editing, we created a native advertising campaign, “Convention Season is Here,” for Layher North America, the world’s leading manufacturer and supplier of advanced scaffolding systems and accessories. The native ad campaign ran in trade publications leading up to and during convention season, so our content focused on the ways convention attendees could maximize their productivity and streamline the convention process through our recommended mobile apps.
Using a sleek design style, our team created an ad that was quite different than any other Layher ad currently in print. Our team also isolated one of the scaffolding product pieces that showcased their identifiable orange label, while also maintaining Layher’s corporate branding guidelines. This allowed the company’s branding to still be recognized.
Finally, to further promote Layher’s brand, we developed a scaffolding product ad of the same design for the convention’s Program Guide, merging the two campaigns. We are proud of our final results and excited to work with Layher North America in the future.
