Did this cute kitten grab your attention? First impressions matter. Your website is no different. It doesn't take long for a visitor to make a judgement on the value of…
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As a business owner, you have a lot on your plate. When you’re developing and running a company, it’s incredibly easy to get lost in your vision without taking the…
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Customer profiles (or buyer personas) are internal documents or infographics that contain semi-fictional descriptions of your brand’s most loyal and profitable customers. Customer profiles help you make decisions based on…
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The key word to focus on is “Visibility”. If you have a physical store, you want customers walking in your door. How are they going to find your door though?…
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In the wake of the year’s busiest shopping weekend (Black Friday, Small Business Saturday, Cyber Monday), we know that the way Americans are shopping is changing dramatically. It’s projected that…
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Branding is what connects your business with your customers. This is where you set the tone, style and message of your business so the world knows who you are and…
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