I was sorting through old files the other day and came across an older logo from one of our clients, dating back to before we helped with their re-branding. The difference between the two was striking and really showed how much work and growth goes into the complete re-branding of a company.
One of the most satisfying aspects of re-branding is, after a long period of focused work, stepping back and comparing the final product to the original. And nowhere is this evolution more obvious than in the logos. Compiled here are a few of my favorite “Before” and “After” logo designs from our portfolio.
