Brand Renovation for Medical Group – General & Bariatric Surgery

CLIENT

Capital Surgeons Group

Client since 2022

Capital Surgeons Group is a team of private practice, group practice, and specialists in general and bariatric surgery. Serving Austin and Central Texas. TruBrand completed a brand renovation for this medical group. Our Discovery process included gaining feedback from the 12 surgeons; then, we worked closely with two surgeons from the team. The brand renovation took an outdated, non-engaging visual design style, with no brand messaging on the website, and revamped everything: visual design – color palette, logo, website; most importantly, we created a strong Brand Foundation/Brand Story and focused on the creation of their Purpose, Core Values, Positioning, Mission, and Patient Benefits, Brand Messaging that matters to a potential patient.

Capital Surgeons Group’s Purpose:
MOVING YOU FORWARD TO HEALTH

Visit Website: www.CapitalSurgeons.com

View Client Case Study