Client
Southwest Women’s Oncology’s motto is individual, compassionate care. To show patients the personal touch the business values, we took original photography. For the doctors of Southwest Women’s Oncology, women are at the center of all they do, so it’s important to show that these women will be there for their patients as a guide, a healer, and a smiling face.
What We Did
Original photography, rather than stock images, was used for Southwest Women’s Oncology’s advertisements and new website. Individuality and compassion could not be rendered through stock images of actors. We really wanted the public to see the faces of those who would be taking care of them through an incredibly difficult time in their life.
