CLIENT
For Southwest Women’s Oncology, we developed a campaign that reflects their commitment to compassionate care and fighting cancer on every front. The campaign launched with a full-page ad in a magazine directing readers to a campaign landing page. The ad speaks directly to a woman who has potentially been diagnosed with gynecologic cancer. The strong narrative not only captures the experience of being confronted with such life-altering news, but also reflects Southwest Women’s compassion and emphasizes the level of care that will be provided to the patient.
Visit Website: www.swwomensoncology.com
WHAT WE CREATED
Along with the new branding and name change, we created an advertisement to go along with the launch. We wanted to stick to a theme of medical care that is compassionate and individualized, which we emulated through this ad. It is unlike most medical advertisements. It is different and unique, like the service Southwest Women’s Oncology provides to their patients.
SERVICES INCLUDED
- Copywriting
- Original Photography
- Photo retouch
- Ad Design
