CLIENT
For Southwest Women’s Oncology, we developed a campaign that reflects our client’s commitment to compassionate care and fighting cancer on every front. The campaign launched with a full-page ad in a magazine directing readers to a campaign landing page. The award-winning ad campaign speaks directly to a woman who has potentially been diagnosed with ovarian cancer. The strong narrative not only captures the experience of being confronted with such life-altering news, but also reflects Dr. Finkelstein’s compassion and emphasizes the level of care that will be provided to the patient. The landing page has three sections that speak to the patient, the caregiver, and the referring physician, respectively.
WHAT WE CREATED
- Two full-page ads with original copy and photography
- Custom-built campaign landing page
SERVICES INCLUDED
- Copywriting
- Original Photography
- Photo retouch
- Ad Design
- Website Design
