Vincent Finaldi is the Vice President of the 2nd generation family IT communications business. At this point in his career, he is inspired to make a difference and use his expertise to inspire others. He knows the complex dynamics and challenges of generational businesses and has practical business solutions through his own lessons learned. After launching his first two podcasts on YouTube, he came to us because he recognized that he had to have a personal brand that shared his passion, expertise, and Purpose to create more influence and a more significant impact on his target audience.
The TRU team helped him clarify his Purpose and Brand DNA. He submitted a few business photos of himself and some family photos. After our Discovery meetings, the TRU team did the rest — wrote all brand messaging and designed a highly custom website with the color palette that most inspired Vincent.
Turning his passion into an asset, we elevated Vincent’s online profile with a personal brand website, and his family business will now include People Brands to drive their Human-Centric Purpose-driven work.
