Client

Neighborly Care Network

Neighborly Care Network is a non-profit organization dedicated to providing compassionate care and support to seniors, ensuring they can live fulfilling lives in the comfort of their own homes.

Since 1966 Neighborly has served the elderly with ever-expanding programs to improve health, wellness, and independent living for individuals and families. Neighborly Senior Care Network has been a leader in providing people 60 and older with hot, nutritious meals at their homes since its start in 1966, as one of the first federally funded Meals on Wheels programs in the nation.

CLIENT TESTIMONIAL

Client

Neighborly Care Network

Neighborly Care Network is a non-profit organization dedicated to providing compassionate care and support to seniors, ensuring they can live fulfilling lives in the comfort of their own homes.

Challenge

When Neighborly Care Network approached TruBrand, they faced significant challenges with their online presence. Their outdated website and lack of cohesive brand messaging failed to convey the exceptional level of service and care they provided. With a website lacking modern design elements, outdated technology, and a lack of mobile responsiveness, Neighborly struggled to effectively communicate its mission and values to its audience and its donor base.

Challenge

BEFORE

PREVIOUS WEBSITE

Outdated Website Design
Lack of Brand Messaging
Devoid of Inspiring Imagery
Not Mobile-Responsive
Not Effectively Communicating Their Mission, Values, Senior Benefits, Purpose
Confusing Navigation and User Experience

PREVIOUS WEBSITE

Outdated Website Design
Lack of Brand Messaging
Devoid of Inspiring Imagery
Not Mobile-Responsive
Not Effectively Communicating Their Mission, Values, Senior Benefits, Purpose
Confusing Navigation and User Experience

AFTER

STRATEGY

Redefining Senior Care with Compassion

Like many longstanding nonprofits, Neighborly had grown organically without a clear brand foundation. TruBrand recognized the need to realign Neighborly’s marketing efforts with its core values and purpose. Through an extensive Discovery process, TruBrand delved into Neighborly Care Network’s essence, identifying their unwavering commitment to caring as the cornerstone of their brand. By crafting a compelling brand story centered around the purpose of “Caring is at the Center of all We Do,” TruBrand aimed to connect with both seniors and adult children seeking compassionate care solutions for their loved ones.

The Brand Renovation centered on revitalizing Neighborly Care Network’s visual identity and messaging, infusing the website with modern design elements and vibrant imagery that deeply resonated with their audience. We highlighted their pioneering role as one of the nation’s first partners with Meals On Wheels, underlining their credibility through annual impact statistics and unwavering dedication to serving seniors since 1966.

The new brand messaging highlighted the tangible benefits of Neighborly’s services in an engaging and relatable manner, appealing to both seniors and their families.

Visit Neighborly Care Network Website

Client Testimonial

“I had the pleasure of working with Victoria and her team at TruBrand Marketing. Their professionalism and dedication were exceptional. They not only created website content but also helped us define our identity and mission, even crafting our new tagline, ‘Caring is at the center of all we do.’ This process enhanced our understanding of our brand and the value we offer. TruBrand Marketing provided more than just website development; they became invaluable partners in amplifying our mission.”

Lisa Ferrer, Communication Mgr. – Neighborly Care Network

Results

The impact of the Brand Renovation was immediate and profound. The newly redesigned website attracted increased traffic, with visitors spending more time engaging with the content. The mobile-responsive design ensured seamless access to information for users across all devices, enhancing the organization’s reach and accessibility.

Furthermore, the revamped brand messaging resonated strongly with both seniors, their families, and the non-profit’s Board of Directors, driving greater awareness and interest in Neighborly Care Network’s services. The organization saw a notable uptick in inquiries and referrals, indicating heightened trust and confidence in its ability to provide compassionate care.

Overall, the collaboration between Neighborly Care Network and TruBrand resulted in a successful brand transformation, empowering the organization to better fulfill its mission of caring for seniors and enriching their lives with dignity and compassion.