As the founder of Thrive, FP and with over $200+ million in private equity under management, and $1.5+ billion in total transactions value since 2011, under his belt, JP has a front seat to the financial, political, economic, and technological developments that are driving explosive trends across industries. Since the early 2000s, Thrive’s business model has proven that businesses can do good while making a profit. His passion and Purpose of enriching lives continue to evolve their business model, which outperforms his competitors through higher resident retention.

JP is inspired by what’s possible and uses his astute awareness and innovation as a force for good. His vision regarding building thriving communities has expanded its boundaries, and now, he is addressing other types of communities to create a more significant positive impact in the world.

In 2021, with countless speaking engagements behind him and the view of his new “Investing on Purpose” podcast on the horizon, JP came to TruBrand to build out his personal brand. Through TruBrand’s Discovery process, we crystalized his brand message and Purpose and pathed the way to an elevated personal online profile. JP’s always led Thrive with the core values of respect and integrity, connecting with his investor community through relation-based investing and market wisdom investor videos. However, his personal online profile did not provide enough information about who he is as a CEO, person, and Conscious Capitalist.

The first key objective was developing a personal brand website and implementing SEO strategies so that he was quickly found online and owned the first page of organic search results for his name. We curated the exact messaging that speaks to who JP is as a person and change-maker.

As his influence expands and his authority deepens, we continue to speak to wider audiences through his owned media and social channels.

Visit: JP Newman Personal Brand