Layher International is a world-leading scaffolding manufacturer and supplier for the petrochemical, energy, manufacturing and construction industries, and for commercial, infrastructure, industrial and event applications. Layher has a respected global presence in Europe, Asia, South America, the United States and Canada.
After careful planning and development, we have launched the new website for Layher North America (Layher NA). The Layher NA website needed to expand the scope of the previous Layher USA website to include all of North America, incorporating Layher Canada products and services. We developed the website in a Content Management System so the client could modify content including services, products, videos, articles and resources, and developed the website to be mobile responsive, reducing the website’s overall bounce rate. We increased user engagement by creating an interactive blog with industry news, and a Resources page equipped with videos and Layher product brochures. We maintained historical SEO rankings from the previous Layher USA website and continue to show improvement.
