Today, first impressions happen online. Search engines—and now AI systems that comb the entire web—assemble a narrative about you before you ever speak to a client, partner, or recruiter. If you’re not guiding that story, algorithms will do it for you.
The Risks of Letting Algorithms Lead
- Outdated or irrelevant content may surface first.
- Prospects might not find you at all—or worse, find a fragmented or inaccurate version of you.
- Mismatched or incomplete profiles can dilute your expertise, values, and mission.
- AI summaries may distort your narrative, pulling in disconnected or misleading data.
For founders, executives, and professionals, that can translate into missed deals, stalled careers, and a reputation that doesn’t reflect your real impact.