Southwest Women’s Oncology is a gynecologic oncology practice with several locations across New Mexico. The practice is led by Master Surgeon Dr. Karen Finkelstein. Learning that you may have cancer is one of the scariest moments of a woman’s life. The last thing they should have to worry about is who their doctor will be. With years of experience caring for women at their most vulnerable, Dr. Finkelstein needed a way of sharing her comforting approach with patients before their first appointment.


Through original videography, TruBrand was able to capture Dr. Finkelstein’s expertise and compassion in a welcome video for potential new patients as well as for primary care providers who may refer women to the practice. Sharing who Dr. Finkelstein is, as a person, creates a personal connection with her patients which is absolutely critical in such an intimate field of women’s healthcare.