CLIENT
Ironworkers District Council of Texas & Mid-South States
Ironworkers represents 5,000 union ironworkers in the states of Texas, Oklahoma, Mississippi, Louisiana and along the Gulf Coast, working with leading signatory contractors and industry employers to advance standards of productivity and profitability within the construction industry. The design of the Ironworkers website was based on the brand style developed by TruBrand, including new logo design and color scheme.
WEBSITE FEATURES
- Strong, industrial look and feel that would target potential ironworkers with apprenticeship opportunities, build contractor partnerships and recruit experienced ironworkers, or Journeymen.
- Simple navigation and architecture leading to various recruitment videos and content for increased user engagement.
- Optimized for online search using industry keywords and other SEO tactics.
- Online recruitment form to gather credentials and information from online applicants.
SERVICES INCLUDED
- Brand Development & Logo Design
- Website Design & Development
- Search Engine Optimization (SEO)
- Website Analytics & Tracking
- Online Advertising Campaign
- Copywriting
- Photo Retouch
