CLIENT
Chef Dr. Mike is the world’s leading expert on Culinary Medicine. As a board-certified cardiologist, a professional chef, and a professor of Culinary Medicine at the University of Montana, Chef Dr. Mike has led this innovative field of study for years. Having published several books and appeared on numerous TV and radio programs, Chef Dr. Mike was looking to take his brand to the next level and increase his reach.
WHAT WE CREATED
A personal brand like Chef Dr. Mike’s requires well-planned, frequent contact with followers. The best way to accomplish this is through a comprehensive social media strategy. TruBrand developed content categories to guide social media content development and utilized engagement promotions and advertising to increase engagement and link clicks – driving more eyes to the website where most of Chef Dr. Mike’s great content could be found. We incorporated the look and feel developed during our Brand Refresh into the social media platforms to encourage a more consistent digital presence, building brand value.
SERVICES INCLUDED
- Social Media Management
- Copywriting
- Graphic Design
- Lead Magnet Development
- Social Media Advertising
