CLIENT
Layher North America
Layher is the world’s leading manufacturer and supplier of advanced scaffolding systems and accessories. Our agency has been the lead ad agency for Layher USA and Canada since 2006. For the last 75 years and has always been a faceless brand. This project is changing that and speaking directly to the scaffold builder community.
WHAT WE CREATED
ScaffoldTALK is the first community globally focused on empowering scaffold builders. The brand’s promise for providing More Possibilities was extended to now speak directly to the scaffold builders “Providing MORE VALUE Every Step of the Way.” The membership community provides ScaffikdTAKJ micro-video empowering builders to grow and become an expert through training, community, and Layher’s innovation. We developed multiple micro-video courses including embedded learning through fun quizzes and designed swag as prizes for passing.
The site is membership only, but the overview link is below.
https://community.layherna.com
SERVICES INCLUDED
- Brand Building Discovery
- Visual Branding & Logo Design for Community
- Website Design & Development
- Micro-Video Lessons Developed & Produced
- Onboarding Collateral and Swag Designed
- Pardot Email Drip Campaigns
- Quiz Development
- Ongoing Management
