Victoria Marasco is the Founder of TruBrand Marketing. She focuses on leading people on a journey of self-investigation and brand activation. In the last year, Victoria recognized a trend; businesses needed to pivot. A market gap has emerged with faceless brands needing to include the people-brands within the culture and as channels to market. Knowing TruBrand’s customer journey innovation was a must in this new business era, she decided to build her personal brand asset so that TruBrand could connect with its customers from a human perspective.
As with all Personal Brands, we started with Personal Brand Discovery. For Victoria, we specifically reviewed her Micro Brand and TruBrand Marketing’s Macro Brand together to ensure a strong connection between the Purposes of both brands. Then, we worked together to make the critical brand choices needed to develop a strategic growth plan. The process continued with visual branding, content development, design, development of her personal brand’s website, and social media strategy and outreach.
Growth strategies go far beyond the digital channels and include a new partnership established in Q4 2020 with the Business of Brand.
