We came up with the name NadaMoo! (“no dairy”) and a colorful, energetic package design that was “yummy” to the eye and told the story of this frozen dessert’s humble beginnings. Within a month of its launch, NadaMoo! became one of Whole Foods Market’s Top 100 Selling Products, even against national brands! Whole Foods and other local and national stores now offer the product nationwide! We are proud to have been part of NadaMoo’s conception and to have created the original branding identity for this company and product.